Do you know what a Digital Experience Platform is? No? That’s ok, because you’re not alone. But what’s important is that you know what it is and why you need one. In today’s competitive world, every company needs a digital experience platform to stay competitive. So what is a digital experience platform anyways? A digital experience platform is a system that allows companies to create and manage digital experiences for their customers. It’s a single system that houses all the technology and content needed to create and deliver a seamless customer experience across various channels.
What is a Digital Experience Platform?
A digital experience platform is the central hub that acts as an integrated set of technologies, based on a common platform, that provides a broad range of audiences with consistent, secure and personalized access to information and applications across many digital touchpoints. Organizations use DXPs to build, deploy and continually improve websites, portals, mobile and other digital experiences. DXPs manage the presentation layer based on the role, security privileges and preferences of an individual. They combine and coordinate applications, including content management, search and navigation, personalization, integration and aggregation, collaboration, workflow, analytics, mobile and multichannel support.
Having all of this technology and content in one place allows a company to create more personalized customer experiences, which is a key to retaining customers in a world that’s increasingly mobile. Why do you need a digital experience platform? Having a digital experience platform gives companies a competitive advantage in the marketplace.
How to Build a Digital Experience Platform
After exploring what a digital experience platform is and why it is important, it’s time to make the most important decision that will determine your success: What should be your first step in building a digital experience platform? From there, you’ll be able to move on to defining your main goals and strategies. But before you do that, here’s a quick overview of what I think is the most important part of building a digital experience platform: Get the right tools and tools to get the right job done. What I mean by “right tools” is that it’s a balance between the amount of investment you have in each of your tools and the benefit your customers will receive from using them.
Benefits of a Digital Experience Platform
Here are some benefits of implementing a digital experience platform: In order to better understand this better, you need to think about your customer engagement from the point of view of the customer. For example, you want to make sure that when someone has bought your product online, that the product has been shipped by the next day. If you have a digital experience platform, it will have all the information that you need to track the next day shipping, to see how many are in your inventory, and to see what’s the status of your delivery. The system will also show you what steps you need to take to ship the product. So when the customer steps in, the system will look for him and send him to the next step of the process. If he’s not there, it will redirect him to another site.
Wrap Up
Digital experience platforms are essential for companies who want to improve customer loyalty and deliver amazing customer experiences. Now that you’ve learned about these five aspects, you’ll be able to build a robust digital experience platform and start creating awesome experiences for your customers.