Statistics show that 82% of consumers chose a known brand when searching on the web for products or services. 

But what does this mean for your company?

Consistency will strengthen your brand loyalty and make your product or service more memorable. After all, we’ve all heard the saying “consistency is key.”

This article will highlight how multi-site management can deliver successful brand consistency. 

But first, let's dive into what brand consistency and multi-site management are.

What is Brand Consistency?

 Brand consistency means that your company has a similar visual theme across all channels. The logos, colours, pictures, and fonts should all be organized so that your company's core values are being promoted in a similar, cohesive way. The core values should be shown through websites, reports, social media, news releases, emails, advertisements, and other marketing methods. 

Over time, visual elements like the colours, logos, and fonts become ingrained into consumers' minds, making your brand more memorable. 

Benefits of Brand Consistency Include:

• Building trust and loyalty - consumers are more likely to purchase a familiar product or service
• Differentiating your brand - having the ability to customize your visuals
• Evoking positive emotions - brand consistency can be linked to positive emotions (this can be crafted through images and word choice)
• Brand perception - you have the ability to make your company have a lasting impression on consumers
  
  

What is Multi-Site Management?

Multi-site management is a single platform that allows you to control all web and mobile properties. Multi-site management simplifies processes while ensuring consistency across channels. Moreover, multi-site management grants users the ability to make region-specific changes or updates to content across geographies. 

How does Multi-Site Management Facilitate Brand Consistency

In this day and age, companies are expected to be present across various apps, landing pages, emails, websites, social media pages, etc. Managing different languages and content can be overwhelming and difficult with tools to manage each thing separately. Many platforms make it harder to stick to the same theme or make changes. For example, it might be hard to remember what size spacing was used between the headings and the body text or remember which version of the logo is used for the landing page versus the mobile app. 

Multi-site management addresses these stressors and streamlines processes so that you can control everything from a single system. This user-friendly interface will ensure that the updates or changes made to mobile and web properties speak effectively to your audience while maintaining a consistent and memorable brand identity. 

Wrap up

Are you looking to master your company's brand consistency?

Multi-site management is the perfect cost and time-efficient solution. Building brand consistency is essential to the growth and the reputation of your company. Recognition will resonate with your target audience, so you shouldn't settle for disorganized visuals. Aim to build memorable experiences for your consumers. Through multi-site management, feelings of trust and loyalty, differentiation, positive emotions, and brand perception will stick with customers and keep them returning.
Switch to multi-site management to reap the benefits of brand consistency.